SPA Foods: Premium Product for
Health Conscious Mind
House features two brands: SPA Foods by Teeranard and JV. Thanks
to its variety in Eastern and Western cuisine, SPA Foods is
the main product to penetrate the upper market in the country
and in England. The brand focuses on one dish menu such as “khao
gaeng kiew wan gai” (green curry with rice) and “khao ob sabparod”
(fried rice with cashew nut, shrimps and pineapple). It is used
in Vegetarian Cottage, Slim-Bo and Vegeta. Meanwhile JV brand
features raw material such as sausage and bacon for home cooking.
Marketing and Business
any publicity, Nutrition House has become accepted among vegetarians
only because of words of mouth. The business started to serve
her family, then neighbours now the mass without any intention
to achieve in revenue. However, the soy food is being served
in the canteen of Pan Group that caters more than 50,000 employees.
The canteen service is not only a self-promotion but also creates
awareness of healthy food like soy food. Nutrition House now
has allied business partners including Tamarind Caf?, Govinda
and Grill@Pacific City Club.
Mr. Andrew Farthing
Senior Executive Vice President
two years of SPA Foods consumption, Andrew Farthing lost 15
kilograms but gained health. He decided to leave his home country,
England, to become a health food ambassador for Nutrition House.
There was plenty of vegetarian diet in England. But most of
them are vegetables, fruits, soybean and milk which are not
appetizing enough, he says. And SPA Foods is totally different.
He was surprised by its variety. Most importantly, the texture,
taste and flavour is not less appetizing that the real ones.
The product aims to penetrate the well-educated and health conscious
minds market in England before being expanded to Europe continent.
House has been welcome during several road shows at international
food fairs overseas including Spain and Malaysia. However, the
company is looking for distributor or sole distributor who knows
the market better in their country.
Another efficient channel is website which potential customers
around the globe can visit 24 hours. All visitors are welcome
at or booth in ThaiFex-World of Food Asia.
With our uniqueness, SPA Foods is hard to be categorized on
the vegetarian shelf. We position ourselves as an alternative
that is true healthy cuisine.