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SPA Foods: Premium Product for Health Conscious Mind
Nutrition House features two brands: SPA Foods by Teeranard and JV. Thanks to its variety in Eastern and Western cuisine, SPA Foods is the main product to penetrate the upper market in the country and in England. The brand focuses on one dish menu such as khao gaeng kiew wan gai (green curry with rice) and khao ob sabparod (fried rice with cashew nut, shrimps and pineapple). It is used in Vegetarian Cottage, Slim-Bo and Vegeta. Meanwhile JV brand features raw material such as sausage and bacon for home cooking.

Marketing and Business Goal
Without any publicity, Nutrition House has become accepted among vegetarians only because of words of mouth. The business started to serve her family, then neighbours now the mass without any intention to achieve in revenue. However, the soy food is being served in the canteen of Pan Group that caters more than 50,000 employees. The canteen service is not only a self-promotion but also creates awareness of healthy food like soy food. Nutrition House now has allied business partners including Tamarind Caf?, Govinda and Grill@Pacific City Club.

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Mr. Andrew Farthing
Senior Executive Vice President

After two years of SPA Foods consumption, Andrew Farthing lost 15 kilograms but gained health. He decided to leave his home country, England, to become a health food ambassador for Nutrition House.
There was plenty of vegetarian diet in England. But most of them are vegetables, fruits, soybean and milk which are not appetizing enough, he says. And SPA Foods is totally different. He was surprised by its variety. Most importantly, the texture, taste and flavour is not less appetizing that the real ones.
The product aims to penetrate the well-educated and health conscious minds market in England before being expanded to Europe continent.

Market Penetration
Nutrition House has been welcome during several road shows at international food fairs overseas including Spain and Malaysia. However, the company is looking for distributor or sole distributor who knows the market better in their country.
Another efficient channel is website which potential customers around the globe can visit 24 hours. All visitors are welcome at or booth in ThaiFex-World of Food Asia.
With our uniqueness, SPA Foods is hard to be categorized on the vegetarian shelf. We position ourselves as an alternative that is true healthy cuisine.

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